Polarsteps CEO Clare Jones: 100M+ Users, AI, and Future of Travel

In this episode of Van Start tot Ster: On Tour, we speak with Clare Jones, CEO of Polarsteps, the travel app that has taken the world by storm with over 13 million users. Clare shares how Polarsteps grew organically into a globally loved platform, why they aim for 100 million users, and how they’ve managed to scale without relying on external funding since 2019.

We discuss how Polarsteps turned word-of-mouth marketing into a growth engine, their vision for the future of AI in travel, and how they plan to revolutionize trip planning beyond just tracking and reliving adventures. Clare also shares key insights on building a profitable tech company, the challenges of international expansion, and what it takes to lead a fast-growing startup in a competitive industry.

With inspiring lessons on entrepreneurship, growth, and innovation, this is an episode you won’t want to miss—especially if you're passionate about travel, startups, or scaling a business to millions of users!